Fourth Age Communiqué - Leadership for the rest of us

Tuesday, January 06, 2009

Understanding Social Software

There are a variety of social software applications, both commercially available and on the web, designed with different requirements for cultivating social networks. Placing them in context is critical to understanding their relative value for business:

  • Find - How do we locate / identify people who have expertise or knowledge we need? Who knows what we need to know?

    How do we learn what we don't know but need to know if we don't know we need to know it?

    Connect
    - How do we find out more about someone and begin to establish common personal, social or professional links with them?

  • Much of our social experience ends here. It is important, and necessary, to establish meaningful relationships with our colleagues. MySpace and Facebook are popular for just such a reason - they help us get to know people (sometimes in ways we would prefer not to).

    When we know and respect people, we begin to forge a trust relationship that will lead to business value. It is at this point that leveraging social software takes on a much more critical role in advancing the goals of the business.

  • Collaborate - Interact, engage, exchange knowledge to the point of raising each other's awareness and skill levels.

    Transform
    - build on interaction to yield meaningful work product. A continuation of collaboration.

    Innovate
    - Turn work product into meaningful, sustainable, high impact outcomes for the organization or business at large.

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5 Comments:

  • Ok, mike, I agree and I love the definitions. I will help myself to those if u don't mind but I am left wondering where is the so what? We now have definitions. How do we wish to apply or contextualize those? -c-

    By Blogger Cristene Gonzalez Wertz, at 8:34 AM  

  • Ok, mike, I agree and I love the definitions. I will help myself to those if u don't mind but I am left wondering where is the so what? We now have definitions. How do we wish to apply or contextualize those? -c-

    By Blogger Cristene Gonzalez Wertz, at 8:35 AM  

  • Hey, thanks!

    re: Context - next is to place common social software on the continuum, to get a sense of where different applications add value.

    With respect to IBM, I posted a similar list on Beehive: http://bit.ly/Az10

    By Blogger Macker, at 11:53 AM  

  • I didn't notice it before, but those definitions look to parallel the ones given in Creative Leadership. Specifically Clarification, Transformation, and Implementation.

    Was that intentional or just a coincidence?

    By Blogger Singing to Jeffrey's Tune, at 8:23 PM  

  • Jeff, a little bit of both. It wasn't intentional, but there's nothing coincidental about social software taxonomy and how we solve problems.

    By Blogger Macker, at 8:36 PM  

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